If you're just getting started and are in need of some basic steps to follow to get your business concept off the ground - check out this great article on how to start a business.
HOWEVER ... if you already have your concept flushed out and you're ready to get started - what you probably need is a road map to guide you through the confusing journey of going from concept to marketable business. This roadmap will guide you along that road....from Getting Social with social media business accounts, to building a professional website but it goes on from there. You need more than just an online presence - what you really need is online engagement! Once your presence online is established (if you need help finding the correct resource - check us out on DesignRush's* Top 20 website design companies) through your website and social media accounts, you'll need to get your business in front of your potential customers. There are a couple of ways to do that and it starts with you on-site SEO. On-site is SEO are the behind the scenes tasks that are done on your website that let Google and other search engines, know your business is out there and is structured in such a way that the search engines can "read" it and offer it up on the results page when someone searches for your type of business. Once your site is structured properly, the next step is off-site SEO or content marketing. This is where you start building your presence and establishing yourself as an authority in your line of business. Tasks range from creating backlinks to blogging and running ads on Google, Facebook and other social platforms. From there it's all about making sure the keywords that your site is designed to appear for remain relevant and akin to what your potential client base is searching for. The last step on the journey is to engage with your followers and with others in your industry - ask for reviews, comment on your users social media and keep providing relevant, purpose-driven and meaningful information. Once you have these 6 steps mastered - you'll be well on your way to creating an awesome and unstoppable online business!
* DesignRush evaluates thousands of agencies and is committed to helping brands find the best solutions for their needs. The platform has a listing that allows users to search partners based on clients, portfolios, reviews, pricing structure, and testimonials. We appreciate the support and recognition of Creative Resource Group as a leader is affordable web design for small businesses!