Updated: May 3, 2021
The new world has gone digital. This is why companies from all over the world are taking their businesses online not by choice but by necessity. However, setting up your own website is only the first step towards building and strengthening your online presence.
To grow your business online and be as competitive as possible, you need to level up and do things right.
The number one goal for going digital is to make it easier for your target market to find you. After all, billions of people around the world are using the internet to get quick access to information.
Here are the things you need to do to make your online presence stronger.
1. Create a Website
The first step towards making people want to do business with you is to have a captivating small business website. Consumers want aesthetically pleasing and easy-to-navigate websites that will give them a pleasant and consistent experience. Hire a professional to create an attention-grabbing and affordable web design that will get customers into your marketing funnel.
2. Formulate a social media strategy.
Having a strong online presence means having a well-planned-out social media strategy. Being active on Facebook, Instagram, Twitter, YouTube, or other platforms isn’t the only thing that will make your social media marketing plan work. For one, you need to make sure that your posts are engaging, relevant, and useful to your target audience. Any content you post to your socials should also be in line with your business goals for them to successfully increase your online presence.
3. Invest in paid ads.
Want to reach more people with your posts? Invest in paid advertising on Facebook, Instagram, and other social media sites. This brings faster results than organic search. One of the advantages of using paid advertising is that it allows you to easily market across different platforms using simple integration methods, like linking your Instagram account to your other social media profiles. The best thing about paid ads is that they’re not as expensive as TV commercials, radio ads, or print ads, making them worthwhile investments.
4. Take advantage of the power of SEO.
Search Engine Optimization is an integral tool that will help your small business website improve your ranking in search engine results pages (SERPs), which makes it easier for people to find you online. To be listed at the top of the search results means that you’ll be able to easily attract more relevant customers. SEO involves different tools and techniques to help your site perform better in search, ensuring that you’ll be able to hit your target audience. It’s best to get professional help from an agency that specializes in SEO to ensure that you’ll be able to make the most of your investment.
5. Build an email list.
One of the most effective ways to engage with current and potential customers is through newsletters that are sent out to them regularly. But first, you will need to grow an email list. Use tools in your CMS (Content Management System) to collect email addresses to quickly build an email list.
The next thing you need to do is to create great content for your newsletters. This should be engaging enough to entice your audience to take the desired call-to-action.
6. Analyze results.
Once you start using different techniques and tools to increase your online presence, you need to test and analyze the results so you will know what works and what doesn’t. You’ll do this by choosing the metrics you need to understand your business. For example, to measure the activity on your website you’ll want to track your results through Google. If you’re using a mailing list, then you can check your click-through rates and the number of new and existing subscribers.
7. Make all your content valuable and consistent.
Whether it will be posted through your website, blog, social media, or other platforms, you have to make sure that your content is valuable, relevant, and consistent. It should be consistent with your brand and company profile. This will help you gain credibility and authority in your niche. It’s also a plus factor that will make people want to follow you.
Your online visibility and growth depend on the effort you exert in creating a solid following. This is why it’s important to seek professional help if you’re unsure about what you’re doing. The cost of hiring a professional to help you strengthen your online presence is nothing compared to what you are going to get in return.
Reach out to Creative Resource Group today and get the help you need to make your business a success!